• Meghan

Should I invest in paid digital advertising?

If you're a small business owner, the decision to invest your precious money into digital marketing can be daunting. Let me explain why investing a little can go a long way.

What can make digital advertising work harder for small business is its ability to reach a more targeted audience pool. By targeting a smaller audience pool we are limiting wastage of your hard earned cash, and ensuring you're reaching the people most likely to convert.

Ah, but shouldn't I try to reach as many people as possible? Aren't my products for everyone? Actually, no. Understanding who your consumer is will be perhaps one of the most critical aspects of your business, and by drilling down your understanding of your consumer you ensure you can reach the right consumer, with the right message, at the right time.

Here in lies the power of digital marketing: targeting. We can take the guess work out of who your key customers are, leveraging data to show your ads to people who have previously shown interest or intent with your products or category before. As we travel around the internet and social media everyday we leave little digital breadcrumbs of where we go, what we engage with and what we buy. Through digital advertising we are able to leverage these breadcrumbs to drive tangible business results; be it website traffic, leads, sales and more.

You've got to spend money to make money, and a little can go a long way.

#digitalmarketing #digitalstrategy #paidadvertising #perthdigitalagency #smallbusiness #advertising #socialmedia